{"id":100283,"date":"2018-07-14T07:00:17","date_gmt":"2018-07-14T11:00:17","guid":{"rendered":"http:\/\/www.automoblog.com\/\/?p=100283"},"modified":"2021-07-26T13:57:27","modified_gmt":"2021-07-26T17:57:27","slug":"automobili-pininfarina-luxury-electric-cars","status":"publish","type":"post","link":"https:\/\/www.automoblog.com\/automobili-pininfarina-luxury-electric-cars\/","title":{"rendered":"Automobili Pininfarina: A New Breed of Luxury Electric Cars?"},"content":{"rendered":"
A while back, Pininfarina, the famous Italian design firm, was bought by Mahindra, the Indian car\/truck\/tractor manufacturer. And yes, honestly, that was kind of trouble on the face of it. But now, the “new” Pininfarina is getting into the luxury car business in a very odd way:<\/p>\n
They’re going to take on Tesla.<\/p>\n
Pininfarina really needs no introduction. They were, for all intents and purposes, Ferrari’s non-in-house-in-house designers for decades. They have a history of designing some of the most beautiful cars the world has ever seen. They also, for a brief period of time, “manufactured” their own cars. Okay, what they really did was re-badge Fiats with Pininfarina <\/em>badges and sell them under their name when Fiat was tanking for the final time in North America in the late 70s and early 80s.<\/p>\n But now, carrying on in that vein under their new corporate owners, Pininfarina looks to be “the world\u2019s newest car brand, with a plan to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability in their respective segments.”<\/p>\n What?<\/p>\n This simultaneously makes lots of sense and is utterly confusing. A new ultra-luxury car brand? Sustainably develop and produce cars? Cars at the pinnacle of design and desirability? Sure, it makes complete sense. Develop and produce fully electric<\/span>\u00a0<\/span><\/em>cars? Again: What? Sure, that makes a certain kind of sense: EVs are on their way; we’re going to need more of them and less ICE-powered cars yadda-yadda-yadda; go high-end because the rich can afford this.<\/span><\/p>\n All of that makes sense, but this is Pininfarina. The same guys that made such hairy-chested rides as the Ferrari 275 and the F40? The same guys that designed cars as beautiful and sublime as the Ferrari GT Lusso?<\/p>\n Okay then.<\/p>\n And they’re not starting on the bottom rungs of the ladder here, oh no. Automobili\u00a0Pininfarina (that’s the car manufacturing people now owned by Mahindra) will be working closely with Pininfarina\u00a0SpA (that’s the legendary Italian automotive styling house not owned <\/em>by Mahindra) on a car code named PF0 that will be an ultra-low volume, ultra-luxurious fully-electric hypercar.<\/p>\n Think of something that looks like a La Ferrari powered by batteries that will blow any and all Teslas into the Adriatic.<\/p>\nCutting Through The Clutter<\/h2>\n