DG018 039CLmmsbhgqf3th6cqjjtlah51nja2

Letter From The UK: Saying Goodbye To An Epoch

Letter from the UK

No one was more surprised than me when, just four days before the next big auto event, I decided not to go. As it turned out, I had made the right decision for the wrong reason. Others reported back there were too many car journalists and not enough vehicles to go around. A fifteen minute drive is way too insufficient to properly evaluate a car.

I am discontent. I decided not to go because I have become rather disillusioned with the whole business of car reviews. You see, I think a lot of the cars pouring out of the world’s manufacturing facilities are, frankly, as dull as ditch water.

Just Beyond Reach

It would be unfair of me to say they are bad cars; they are not. Mostly they are of exceptional quality with many safety features that were the stuff of science fiction not so long ago. Often they are smart and presentable but, and here’s the thing, they are not designed for drivers. For the most part, the driver might as well be piloting a motorised muffin. Stodgy is the word that comes to mind.

Perhaps I’m generalizing unfairly. Obviously there are still plenty of great cars around that will get the blood flowing and even make some people call for some new pants: The Ford Focus RS and the Audi TT both reinforce that point. The Ford is reasonably priced too, but many of the cars that truly excite are out of the financial reach of most of the car buying public who truly love the smells and sounds and sights of the open road.

Audi TT
Audi TT. Photo: DriveWrite Automotive.

Back To The Past

I do not think I am a lone voice crying “foul” into the wilderness either. I notice a lot of enthusiasts looking to the past for their driving kicks. They are buying up old cars in the full knowledge that emissions will be greater, fuel consumption higher, and comfort and reliability less assured. They buy them because it is a fun thing to do and that is what is lacking in the car industry today.

It’s all so damn worthy. Automakers lining up to offer products that tick all the boxes when it comes to saving the planet, which is fine, but they are forgetting to add the essential ingredient that delivers the true pleasure of driving. Adding subtle creases to the side of a mainstream SUV makes very little individual difference to a sector of the car market that all looks the same.

Take the Ford Edsel (and not many people did). It’s pretty ugly, true, and naming a car after a dead family member seems a little mawkish but you can’t miss it can you? If you put it in a line of traffic, especially here in the UK, it would look like a potentate’s barge being surrounded by canoes. And that’s my problem: Where’s the distinction now? Where are the different cars?

Some cars makers still have a go. Citroen, for example, seem to be going out of their way to make their vehicles more distinctive. By and large you can still tell a Citroen apart but even then, they are a bit lacking in the driving dynamics department. Sticking in France, Peugeot too had a go with the hugely enjoyable RCZ sports car. Fun, good to look at, handled well for a front-wheel driver, and it came with a faster, meaner, sibling, the RCZ-R. Sadly, after a while, the French spoilsports withdrew the model; couldn’t sell enough of them it seems. Making something good isn’t enough for the accountants.

1935 Edsel Ford 1
In 1935, Edsel Ford founded the Ford Design Department to create cars that were as aesthetically pleasing as they were functional. Photo: Ford Motor Company.


The really sad thing is that the folk who truly know what I mean about a good drive are getting older. The younger demographic have no idea what that is; they just want to get around. The British public are also culpable. There is a sort of bovine acceptance. They seem happy with the over-hyped connectivity of the modern dashboard, judging by the number of people who are illegally using their smartphones and other devices whilst on the move.

The number of people killed on Britain’s roads has reached a five-year high, triggering fresh concerns over the use of mobile telephones and other distractions at the wheel and cuts to traffic police. It is the motor industry that has done this and now they are frantically developing anti-distraction measures. It’s senseless.

Sadly we are witnessing the dying embers of a fuel-burning epoch. Cars will never be the same. Sure, from time to time something special will come along but by and large, the car market will increasingly offer little boxes; little boxes that all look just the same and I honestly can’t be bothered. So my principle gripe still stands. In the rush to develop the “world” or “global” car, automakers have forgotten that some of us still like that handling feel, a dab of power, and at least some modest driving thrills.

Geoff Maxted is a motoring writer, photographer, and author of our Letter From The UK series. Follow his work on Twitter: @DriveWrite

Cover Photo: FCA US LLC.

  1. As part of the aging (tail end) of US baby-boomers, I whole heartedly concur. My generation was the first to view the family vacation from the backseat of Detroit’s finest V8 station wagons, 4-door sedans and 2-door hardtops. I was twelve years old when the gas crisis hit, which was just the beginning of the Dark Ages for the (uniquely American) muscle car.
    When I got my drivers license, my brother and I got a 1970 Olds Ninety Eight with a 455 Rocket.
    It was huge, heavy and got eight miles/gallon if you babied it, which was impossible to do once you felt those 500 lb/ft of intoxicating torque and the sound of that engine sucking in every cubic foot of air in a ten foot radius. For those who’ve never heard a carburated big block kick-down from second to first; just imagine opening the door of your nice quiet house, with a hurricane on the other side. It should be on everyones bucket list.
    After that car died I was addicted to power and my friend’s brother was selling his 67 GTO. But the problem was, it was another “gas guzzler”, and for the astronomical price of 1500 bucks, I just couldn’t afford to own it. I told myself it was 10 years old, but it looked showroom new.
    It was the first car I would later kick myself for passing up. But we were in dark times, and and having grown up on a steady diet of V8’s, it was tough, but I figured I’d try to be frugal and energy conscious. Even then, our grade school teachers were telling us mankind was killing the planet.

    Anyway, to your point, I’ve now owned numerous muscle, sports and luxury cars, along with a few trucks and vans, both foreign and domestic.
    But I still have my 99 Tahoe 4×4 that I bought brand new. Now It has a 550hp supercharged 383 stroker, sway bars, big brakes etc. Etc.
    Despite the poor milage, 33″ tires and loud exhaust, it’s the most visceral vehicle I’ve ever owned.
    It makes me feel alive and alert when drive it. It demands my respect, but returns it with endorphins and adrenaline.
    When it comes down to it, I prefer the thrill of driving something edgy to a nice soft cushy, quiet and economical “ride”.

    1. Hi Scott – thank you for sharing your story and for taking the time to visit our webpage. Like you, we enjoy big horsepower and loud exhaust pipes. We can see that 67 GTO in our minds too . . . what an amazing muscle car the GTO was! And for $1,500! My how things have changed! Thank you for reading our site.

Comments are closed.